LINCOLN Using Luxury Hotels as Inspiration
When you step into a LINCOLN MKZ at Tri-State Ford Lincoln in Maryville, MO it may be one of the most luxurious automotive experiences of your life. It should seem like it, because LINCOLN is calling on high-end boutique hotels as inspiration to target their audience.
Jim Farley, Ford and LINCOLN's global head of sales and marketing, is looking to add little creature comforts to the line-up. The company is in the early stages…